Malcolm Werchota
07 July 2025
17m 36s
E08: Your CRM Is Dumb. Their AI Reads Minds. (How AI Turns Nobodies Into a Sales Assassin)
00:00
17:36

Malcolm Werchota
07 July 2025
17m 36s
00:00
17:36
A German sales director cries into his beer after losing a €5M deal to a competitor half his size.
The secret? The winner used AI to profile the entire buying committee's personality types - achieving better response rates.
Learn how sales reps crush €M in revenue using AI personality analysis, why your CRM is worthless without data (and how AI fixes that), and how to build an "Anti-Lopez GPT" to practice against the most aggressive procurement tactics.
Plus: The Perplexity trick that analyzes 800 sources to bulletproof your BATNA. Warning: Your competitors are already using these tools to steal your deals.