E40: The Death Certificate Episode Part 1: How Ewaa Hotels went from 0.8% to 340% direct bookings while competitors still fill out Excel reports

$165 billion flooded into AI in 6 months. Your hotel is still using it to write emails. Here's why 90% of hospitality and beauty companies are already dead—they just don't know it yet.

Breaking down:

• Ewaa Hotels (57 properties): 340% increase in direct bookings in 90 days | Saved $180,000/year in OTA commissions
• Alma's AI skincare: 12 million personalized formulations | Under 60 seconds per patient | Medical-grade precision
• L'Oréal's pivot: Marketing content from weeks to minutes | Product development from 18 months to 6
• The Perplexity + Claude stack I used: Transformed guest experience from generic to hyperpersonalized
• Fast cosmetics meets fast fashion: Why speed now beats perfection (95% accuracy at 100x speed wins)

Plus: Why I'm hosting an in-person AI Mastermind in St. Gallen/Liechtenstein (September 2025) for executives who refuse to become fossils. The 90-day transformation blueprint that turned dying hotels into OTA killers.