E21: Is SEO dead? Welcome to the age of answer engines.

In this episode, Malcolm Werchota explains why AI Overviews appear in nearly 30 % of US searches, why 58.5 % of queries end without a click and CTRs plunge 32–39 %.

He shows how ChatGPT favors Wikipedia (47.9 %), Perplexity leans on Reddit (46.7 %) and GAIO relies on YouTube (18.8 %) —making classic rankings meaningless.

Top 5 insights:

1. SEO 3.0: Answer engines give answers—links are optional.
2. Zero‑click reality: 58.5 % end without a click; CTRs drop 32–39 %.
3. New KPIs: Citation frequency beats traffic.

#SEO3 #AIVisibility #DigitalLeadership #AEO #FutureOfSearch